Thanks kindly for dropping in. I am looking forward to trying these new tacos out – conveniently enough, I had some Baja Fresh Snacks yesterday as they were catered to the office we lunched at

One last thing to note is that regardless of style, taste or even, “name”, the true consumer-pleaser is the experience and/or the environment. Create that space that satisfies the mind and waters the mouth and you can serve just about anything.

Yes, hype does bring the crowd to the yard but, as precedents have so revealed, does not always bring the taste that was hyped up to be Nonetheless, snacks are being served, nomenclature included.

See ya, Noodles – let us know if you ever get your hands on (either) one of these Baja Fresh Korean BBQ Tacos.

Baja Fresh wants to clarify that our Korean BBQ style “Kogi” chicken and beef tacos and burritos, concept testing right now in one Irvine store, was by no means intended to seem “stolen” from the famous LA-area Kogi taco truck.

Rather, we were under the impression that “Kogi” was the generic word for Korean BBQ style. We have since learned “Gogi” is the general word and will be moving to change our naming to Gogi, for the Irvine store, and for any future roll outs of these products.

We admire greatly the success and popularity of the food items from the Kogi taco truck, and Korean BBQ style food overall.

As always, when our customers are interested in and demand a food offering, we often do what we can to get that food into our stores.

We are really excited about all the buzz and interest in our Korean BBQ style Tacos and Burritos, and hopeful that we can extend beyond Irvine, giving fans more choices, including, always, the original Kogi taco truck.